The Finest New Address in St.Johns Wood
Situated in one of London’s trophy addresses, 52 Avenue Road is the first fully serviced ultra-prime residential development on Avenue Road, Central London.
12 Luxury Residences
12 Luxury Residences
Ultra-Prime Amenities
Ultra-Prime Amenities
Available Off-Plan on Avenue Road, London
off plan
Available Off-Plan on Avenue Road, London

52 Avenue Road



Conceived and designed by an award-winning architectural team, 52 Avenue Road’s quintessentially British, grand stucco residences are designed to replicate the Regency mansions of nearby Regent’s Park and the work of celebrated Royal architects John Nash and Decimus Burton.

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12 exquisitely crafted, grand stucco residences, rich in architectural provenance are set within mature landscaped gardens, each featuring a private rooftop terrace with spectacular views across Central London and over 500 acres of Royal Parks.

52 Avenue Road


Presenting ultra prime luxury living, residents will benefit from a selection of "white-glove" services, including 24 hour uniformed concierge and security, hotel-style porterage and housekeeping services.

The Residences feature a discreet and gated entrance/exit carefully managed by the 24-hour security team.

52 Avenue Road


The private health and wellness spa consists of a 25-metre swimming pool and vitality pool, steam/sauna rooms, state-of-the-art gymnasium, yoga/ballet training room, treatment room, residents lounges/business suite and a private dining/entertainment suite.

52 Avenue Road


  • 24-hour white gloved and uniformed Concierge serving Residents and their Guests
  • 24- hour roaming and fixed station uniformed Gurkha security across the entire Estate​
  • Secure and guarded gated access to the Estate incl. comprehensive CCTV coverage
  • Taxi pick-up and drop-off
  • Organising of deliveries and collections
  • Answering of general queries/bookings
  • Housekeeping/laundry services by arrangement
  • Communal maintenance incl. landscape gardeners, window cleaning
  • Full Estate BMS system carefully controlling communal areas ambience and amenities, smoke and heat detection
  • Refuse management
52 Avenue Road


The development has been devised to exceed the highest environmental standards of sustainability

The project will utilise the latest leading construction and geothermal technologies for heating, cooling, 'smart' uber-efficient energy use, and even a mature landscaping plan to significantly increase biodiversity and local air quality.

Don't miss out, register today for more information

We would be happy to provide you with more information on our current projects, floorplans, pricing, and any other detail you may need to make an informed decision. Thank you for considering Select Group for your next investment.

52 Avenue Road



Situated in one of London's most prestigious addresses, 52 Avenue Road is set amidst almost 500 acres of Royal Regent's and Primrose Hill Parks.

Within just a few minutes of Central London's most prestigious and celebrated villages filled with boutique and designer retail stores, including St John's Wood, the West End shopping district, Mayfair, Knightsbridge, Marylebone, Primrose Hill and Hampstead.

52 Avenue Road


Project specific frequently asked questions.

What is the payment plan?

52 Avenue Road offers a 20/80 payment plan.

  • 10% Reservation fee
  • 10% After 6 months of reservation
  • 80% Upon completion

About Select Group

Founded in 2002, Select Group is a dynamic and diverse corporation with premium property development at its core. Select Group operates a portfolio of investments in various sectors across the Middle East, the United Kingdom and Europe, supported by a global talent pool of over 750 employees. Select Group’s development portfolio comprises over 20 million square feet of award-winning residential, commercial, hospitality and retail developments, delivering over 7,000 homes, with another 5,000 units in the pipeline, a combined Gross Development Value (GDV) of over AED 20 billion. Diversification has been a critical strategy for sustainable growth for Select Group with several other investment ventures within the fitness, wellness, technology and asset management sectors.