The Convergence of Real Estate and Hospitality

A New Era for Property Investment

The traditional lines between residential living and hospitality are dissolving. Across global markets, investors are recognising the value of properties that combine the privacy of home ownership with the service and prestige of luxury hotels. This convergence is giving rise to one of the most dynamic asset classes of our time: branded residences. By 2024, approximately 740 branded residential projects were completed globally, with a further 790 expected by 2031 (Savills).

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Why Investors Are Paying Attention

Branded residences consistently command higher premiums and attract stronger demand. In Dubai, buyers and renters are willing to pay up to 69% more per square foot compared with non-branded luxury homes in the same area (Arabian Business). For investors, this translates into resilient rental yields, robust resale values, and long-term desirability that surpass traditional residential assets.

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Dubai at the Forefront

Dubai is firmly positioned as the global leader in branded residences. The sector has expanded by 410% over the past decade, growing from 10 projects in 2014 to more than 51 by the end of 2024 (Construction Week). Projections suggest this number will reach around 140 premium projects by 2031 (Rise Expo). In 2024 alone, the city recorded sales of over 13,000 branded units, representing transaction values of approximately AED 60 billion (Khaleej Times).

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Insights from Industry Leaders

The future of branded residences was the focus of the most recent episode of Select Group Live Cast with Viri Kaur Chopra, Global Corporate Director of Residences at Six Senses Hotels Resorts Spas. The discussion highlighted how branded models redefine ownership, offering not only elevated living experiences but also compelling investment advantages. 

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Looking Ahead

As real estate and hospitality continue to converge, branded residences are no longer niche, but a defining trend. For investors, they offer a rare balance of financial performance and lifestyle appeal; a combination that is shaping the next chapter of luxury living.

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